Paul Jarvis on Why Trust Marketing Works, Content Marketing Doesn’t. An Interview.

Content is not king, content marketers. This guy says you have to listen to people, engage in conversation, stay humble, and stop yourself from preaching.
July 13, 2013

Paul Jarvis on Why Trust Marketing Works, Content Marketing Doesn’t. An Interview.

Paul Jarvis spent the last fifteen years designing websites for MTV and best-selling authors, but today, he teaches creatives, and freelancers how to use “trust marketing” to make a living while solving problems for people.

In this interview, Paul shares how he finds that place where “work, life and adventure overlap” including advice on writing, finding clients, and turning clients into evangelists for his services.

What does it really means to focus on the right work as a writer, artist, creative, or entrepreneur — especially in spite of the allure of spending excessive time broadcasting noise on social media?

This curse-word-dotted conversation dips into parallels between web design and writing, before opening up into an exploration of the importance of expressing messages, ideas, and meaning from a place of truth, honesty, and authenticity.

The interview free to stream, so tune in to listen below!

Listen: Try Trust Marketing Instead

As You Listen…

  1. How do you market yourself and your work online and in person? Are you marketing or promoting yourself?
  2. What value does your writing create? What value could your writing create if you gave it away as Paul Jarvis suggests?
  3. What routines, habits, or healthy lifestyles can you cultivate that would get you writing or improve your writing? How can you begin to integrate these systems into your life and existing writing practice?
  4. How can you begin to share more of your message with the world through your work?

Listening Guide

1:25  –  Introducing Paul Jarvis
4:24  –  The tricky balance of work and self-promotion
11:19  –  How to market using human connections online
14:05  –  How to create and foster an online audience that drive sales
25:23  –  The history, philosophy, and story of Paul Jarvis
31:44  –  What does “doing the work” actually mean?
38:05  –  Habits and routines Paul uses to keep himself on task
44:38  –  How to create space to get to “the Truth of yourself” and your work
53:56  –  Why Paul turned down a publishing deal and chose the self-publishing process
59:50  –  Concluding remarks


About the Author

Dave Ursillo is a professional life and career coach, multi-published author, writing teacher, and future mental health counselor. He has coached over 300 professional helpers since 2012, spoken and taught workshops on 4 continents, and turned more than two dozen writers into first-time authors. His words and work have been featured on Creative Live, Psychology Today, Forbes, INC, The Hindustan Times, and beyond.


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