If you could make a million dollars, how would you prefer to do it?

Let’s say you created a product.

  • Would you rather sell it for $1, and make $1,000,000 knowing that it impacted the lives of 1,000,000 people?
  • Or would you rather sell your product for far more — maybe $10,000 or $100,000 a piece — and know that it impacted between 10 and 100 lives?

Which would you prefer?

If the product is only about the money — and the status, the fame, the acclaim — then it doesn’t really matter, does it? Let’s get it all out of the way early, fast, and in one fell swoop. A million bucks is a million bucks. Who cares.

But if the product is not about the money…

…but is instead about the impact… and a positive, inspiring, even world-changing impact…

…..which would you prefer?

Flickr photo credit: Ryan Vaarsi