“Twitter Trending Traffic” is a strategy used to blog about pertinent topics that are “trending” or some of the most popular terms used and discussed by Twitter users. Writing timely articles about trending topics, then tweeting about them, can lead to huge increases in traffic to your website or blog.

Step One: Timely articles

What is “Trending” on Twitter? Trending topics on Twitter reveal what a significant number of Twitter users are discussing on a minute-by-minute basis.  When a particular topic of interest is Trending, you can write a pertinent article about the discussion to capitalize upon the subject’s popularity.

Step Two: Strong, thought-provoking articles

Now that you have a spike in traffic coming to your website — do they care about what you’re writing? They’d better, otherwise you’ll see a high bounce rate and short amount of time spent on your website.

Wanting a high amount of traffic isn’t just about the number of people who visit your website or blog.  It’s also about retaining them as readers, and getting them to read more stories and blog posts as they browse your site.

The best way to engage and retain readers is to put forth strong, thought-provoking theses. What’s the point of the blog post? Are you stating the obvious or really challenging the reader to think, and think differently about the subject at hand? For more on writing a strong thesis, check my Renegade of Written Word tips called 3 Tips to Writing a Better Thesis Statement.

Step Three: Tweet it!

With your article written, now proceed to Tweet (and also Digg, Reddit, Stumble, Facebook, etc.) about your article throughout the hours or days that the topic is trending, in the news, or just plain ol’ interesting.

Mentioning the trending topic on Twitter will allow your article to be exposed to literally thousands of Twitter users who are discussing the Trending topic and Tweeting about it to their peers. Plus, you open the door on other social networking websites with hopes that it may go viral.

Also, don’t be shy to ask your Twitter friends to ReTweet the article. If it’s good enough, and you don’t drive them crazy with requests, they just might help you out — especially if you reciprocate.

How I made it happen

Last week, “Teens don’t Tweet” was a Trending topic on Twitter, thanks largely due to that phrase being the headline story on popular website, Mashable.com. I subsequently wrote an article called, “Why Teens Don’t Tweet,” and experienced a 425% boost in traffic for the week because of Tweeting and ReTweeting my article’s URL on Twitter.

Utilizing these three simple steps can help you drive huge increases in traffic to your website. Just be sure to use it sparingly, otherwise the content of your website might become diluted. Increasing readership to your website is great, but if what readers are reading is sub-par, they’ll make a point not to come back.